Art directors Ronson Slagle and Adam Ladd agree that when creating a brand for yourself, it is important to keep things simple: “For example, all of my websites have plain white backgrounds because I like things to look clean,” said Slagle in an interview. He went on to say one of the biggest mistakes a designer can make is “over doing it.” Your resume and portfolio design should not outshine the works you are showcasing. Instead, the design should remain subtle enough so that it doesn’t distract, but rather enhances. Continuity is key—create a brand that can be used across all of your professional media, from your Facebook cover photo to your resume letterhead.
WEBER: I think fewer and fewer companies are looking for cover letters. You know, it always depends on what jobs you're talking about. If you're applying to be a sales associate at a Wal-Mart or a Target, you're not going to need a cover letter to apply through their website. If you're applying for a higher-skilled job where that still makes a difference, whether you're applying online or, you know, coming - they want you to come in for an interview and you can bring in a cover letter and a resume that way, or you get the name of somebody and can send them a cover letter. You know, there it's still really does matter.
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