To write an effective product evaluation section, the researcher must first have had clearly defined and measurable objectives for the project. The process evaluation measures how well the execution of the project matched the plan initially proposed. Did each step outlined in the initial plan support the development of the final product? Were changes to the plan incorporated to accommodate new data, or to compensate for some aspect of the initial plan that did not work? While the evaluation stage to many proposals may seem anticlimactic, a well developed evaluation process can force the researcher to more carefully articulate the project 's objectives.