Child and adolescent psychiatrists, pediatricians and other physicians can have a major impact on the effects of media violence. The American Academy of Pediatrics (AAP) has created a list of recommendations to address television violence. It suggests that physicians talk openly with parents about the nature and extent of viewing patterns in their homes. Parents should limit television to 1-2 hours daily and watch programs with their children, enabling them to address any objectionable material seen. Physicians should make parents and schools "media literate," meaning they should understand the risks of exposure to violence and teach children how to interpret what they see on television and in the movies, including the intent and content of commercials. In doing so, children may be increasingly able to discern which media messages are suitable. Schools and homes should teach children conflict resolution. The American Academy of Child and Adolescent Psychiatry, along with medical organizations, has been a strong advocate for television ratings and installation of chips to block certain programs. Physicians, in their role as health promoters, should become more active in educating the media to become more sensitive to the impact of violence on youth. We should be speaking up to the networks, cable vendors, local stations, federal agencies, and our political officials to help insure that programming decisions are made with an eye open to the potential consequences to the viewing audience, and that when violence is present, there are adequate warnings provided to the public. The arena of media violence is a new frontier where physicians can promote health through public education and advocacy.
Much of the research on media and violence derives from the United States, particularly the related research fields of psychology and media/communication studies. Research in Europe and Australia on the relationship between media and violence is far broader and is much more clearly embedded in politics, culture and social relationships.  Jeff Lewis ' book Media Culture and Human Violence challenges the conventional approaches to media violence research.  Lewis argues that violence is largely generated through the interaction of social processes and modes of thinking which are constantly refreshed through the media, politics and other cultural discourses. Violence is continually presented as 'authorised' or 'legitimate' within government, legal and narrative media texts. Accordingly, Lewis disputes with the proposition that violence is 'natural' or that violence is caused by media of any sort. Rather, media interacts with culturally generated and inherited modes of thinking or 'consciousness' to create the conditions in which violence can occur. These forms of 'violence thinking' are embedded in historically rooted processes of hierarchical social organisation. These hierarchical organisational systems shape our knowledge and beliefs, creating a ferment in which violence is normalised and authorised by governments and other powerful institutions. The link between violence and the media is therefore very complex, but exists within the normative framework of modern culture. According to Lewis, in fact, humans in the advanced world are the most violent beings of all times.