Design essay

The benefits of participation in the Berkeley Prize are extraordinary, not only for those students who receive an award. Involvement in the program catalyzes all students to explore their design ethics, ideas for addressing social and environmental challenges, and hopes for the future. Throughout this process, students are encouraged to clearly articulate their professional goals and identify their personal paths forward. Not surprisingly, many have gone on to have profound impact on people and places, through their activism and practice.

Even though the current publishing craze may be helpful as self-promotion for a few designers and a design aid for the creatively challenged, it may have done more damage than good to the promotion of typography as a sophisticated or discriminating craft. Fortunately, on a much smaller scale, some critical and historical ideas are still being disseminated, in spite of the smaller financial rewards. Some design history, criticism and theory has managed to get published in recent years, but compared to the picture books, graphic designers aren’t buying it.

Design essay

design essay

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